Bandura’s Social Learning Theory
Bandura believed there was more to the theory of behaviorism (a person’s environment causes their behavior). He asserted that there was a reciprocity between the two, and later added that a person’s psychological processes affected the relationship as well. The psychological processes, such as processing imagery and language make his theory lean more towards cognitivism.
Attention– must be aware of input, factors such as emotions, hunger, sleepiness all affect attention; attention is higher when subject is colorful or flashy, attractive, or akin to oneself
Retention– must be able to remember what you paid attention to; imagery and language important here
Reproduction– must imagine repeating information, practicing, visualization can improve results
Motivation– need motivation to produce information, whether through past, promised, or vicarious reinforcement
For more information, check out Bandura’s Social Cognitive Theory page, from where this information was derived.