Bandura’s Social Learning Theory

Bandura believed there was more to the theory of behaviorism (a person’s environment causes their behavior). He asserted that there was a reciprocity between the two, and later added that a person’s psychological processes affected the relationship as well. The psychological processes, such as processing imagery and language make his theory lean more towards cognitivism.

Attention– must be aware of input, factors such as emotions, hunger, sleepiness all affect attention; attention is higher when subject is colorful or flashy, attractive, or akin to oneself

Retention– must be able to remember what you paid attention to; imagery and language important here

Reproduction– must imagine repeating information, practicing, visualization can improve results

Motivation– need motivation to produce information, whether through past, promised, or vicarious reinforcement


For more information, check out Bandura’s Social Cognitive Theory page, from where this information was derived.